The countdown to Flipkart’s Big Billion Days Sale 2025 has begun, and smartphone brand Nothing has lined up a series of offers that are bound to excite tech buyers. From phones to earbuds to smartwatches, the London-based company is slashing prices in a way that makes premium gadgets more affordable to a wider audience.
For shoppers who have been waiting all year to upgrade their gadgets, this is the window of opportunity. The offers are set to go live during the sale, and judging by past years, most of these devices are expected to fly off virtual shelves within hours.
Nothing phones at their cheapest
The company’s latest Phone 3a series is among the biggest attractions. The regular Phone 3a, usually priced around ₹22,999, will be available for ₹20,999 during the sale. Its bigger sibling, the Phone 3a Pro, sees a cut from ₹27,999 to ₹24,999. Both devices carry Nothing’s trademark transparent design, decent processors, and clean Android experience.
Perhaps the most surprising price cut is on the CMF Phone 2 Pro (8GB + 128GB variant). Launched under Nothing’s budget-friendly sub-brand CMF, the device will sell for ₹14,999 instead of its original ₹18,999. At this price point, the 2 Pro is competing directly with popular mid-range devices from Realme, Redmi, and iQOO.
Industry experts believe this aggressive pricing is part of Nothing’s broader strategy to capture share in India’s competitive smartphone market. A Delhi-based retailer commented, “At under ₹15,000, CMF Phone 2 Pro could easily become one of the most sold models this season. The design appeal is unmatched in this range.”
Earbuds and audio gear
Nothing’s earbuds have always stood out with their semi-transparent look and clean sound signature. This year, the company is cutting prices across the lineup.
- Nothing Ear drops from ₹11,999 to ₹7,499
- Nothing Ear (a) falls from ₹7,999 to ₹4,499
- The newly launched Ear Open enters the market at ₹9,999
For buyers looking at more affordable options, CMF Buds Pro 2 will be available for ₹3,199. That puts them directly against OnePlus Buds and Oppo Enco series.
One Bengaluru college student we spoke to was already planning his wishlist. “I’ve been saving for Nothing Ear (a). At ₹4,499, it’s finally in my budget. The transparent design is too cool to ignore.”
Wearables get a price cut too
It’s not just phones and earbuds. CMF Watch Pro 2, originally priced at ₹4,999, will sell for ₹3,999 during the sale. The watch packs features like AMOLED display, long battery life, and multiple sports modes, giving stiff competition to budget wearables from Noise, Fire-Boltt, and boAt.
Smartwatch sales typically spike during the festive season as gifting options, and with the Pro 2’s sleek design, Nothing is clearly targeting that segment.
Special upgrade program
Adding a twist to the BBD deals, Nothing has also announced an upgrade program. Owners of Nothing Phone (1) and Phone (2) can switch to the new Nothing Phone 3 at a discounted price of ₹34,999. This move rewards loyal customers and keeps them within the brand’s ecosystem, which now spans smartphones, audio products, and wearables.
Analysts say this is a smart move. Retaining existing customers is often more profitable than acquiring new ones, and by offering a clear upgrade path, Nothing is strengthening its long-term brand loyalty.
Why these discounts matter
The Indian smartphone market is hyper-competitive, with Chinese brands often leading the price war. By offering deep discounts, Nothing is signaling that it wants a bigger slice of the festive pie. The Flipkart Big Billion Days, happening just ahead of Diwali, is traditionally the biggest shopping season for electronics in India.
In 2024, Flipkart had reported record sales of smartphones during BBD week, with over 75 percent of buyers coming from tier-2 and tier-3 cities. Nothing clearly wants to tap into that demand this year by making its devices accessible at lower entry points.
What buyers should watch out for
While the discounts are attractive, buyers should keep a few things in mind:
- Limited stocks – Popular models like Phone 3a Pro and Ear (a) may sell out quickly.
- Bank offers – Flipkart is expected to add further instant discounts with select credit/debit cards.
- Bundle deals – Some accessories may be available at lower prices when bought with phones.
So if you’re planning to shop, keep your wishlist ready and act fast when the sale goes live.
Final Thought
Nothing has managed to build a cult following in India with its bold design choices and clean software approach. By combining that appeal with aggressive pricing for the Flipkart Big Billion Days 2025, the company is positioning itself as more than just a niche player.
Whether you’re a student wanting stylish earbuds, a professional eyeing a premium-looking budget phone, or someone searching for the perfect Diwali gift, this sale offers something for everyone.
As the festival lights start to glow, Nothing seems ready to shine brighter in Indian households.