India’s homegrown smartphone maker Lava is preparing for one of its biggest launches of 2025 — the arrival of the Lava Agni 4, scheduled to go live on 20 November. What makes this event special is not just the new 5G phone, but also Lava’s bold decision to let users test the device at home for free before they decide to buy it.
This is the first time a major Indian smartphone company has offered a nationwide home-demo campaign. According to a Lava retail partner we briefly interacted with, the company is “extremely confident about the Agni 4’s performance and design upgrade.”
With a public livestream, a well-known tech host and a big push on “Make in India” engineering, the Agni 4 launch looks like a strong statement from Lava.
Launch Event: When, Where and How to Watch
Lava has officially confirmed that the Agni 4 launch event will take place on 20 November 2025, and will be streamed live across multiple platforms, including:
- YouTube (Lava Mobile Official)
- Facebook Live
- X (formerly Twitter)
This ensures viewers from all cities — metro or non-metro — can tune in without any entry barrier.
Event Time
The event will go live at 12 PM (noon).
Lava has also hinted at:
- Live giveaways
- Discount codes
- Early access purchase passes
So if you’re planning to buy the Agni 4, watching the livestream could genuinely benefit you.
Who Is Hosting the Event?
Lava has not officially revealed the host yet, but sources suggest a well-known Indian tech presenter — someone popular on YouTube and Instagram for gadget reviews — will anchor the event.
The host is expected to:
- Walk viewers through the phone
- Demonstrate performance
- Showcase the chipset
- Talk about Lava’s design changes
- Announce the official price
From the teasers, it looks like Lava wants to match the energy and polish of global smartphone launches.
Lava Agni 4: Expected Features and Confirmed Highlights
While Lava hasn’t revealed everything publicly, early confirmations and industry leaks point to a major upgrade within the Agni lineup.
Expected Key Features
- 6.78-inch AMOLED display with high refresh rate
- Premium glass-back design
- New 5G processor with gaming optimisation
- 5000 mAh battery with fast charging
- Improved heat dissipation
- Minimal bloatware, clean UI
- 64MP triple camera with better night performance
A Lava promoter from a Delhi store told us that “Agni 4 feels like a much more premium version than Agni 2, especially in hand-feel and display quality.”
If Lava maintains a competitive price, it could challenge Chinese giants in the ₹15,000–₹25,000 segment.
Try the Lava Agni 4 at Home — For Free
One of the biggest talking points is Lava’s Home Demo Program.
How It Works
Users can register online and choose:
- City
- Date
- Time slot
A trained Lava representative will visit your home and give you:
- Full hands-on experience
- Camera test
- Performance demo
- Design walkthrough
- All specifications
The demo lasts 20–30 minutes and is completely free, with no buying pressure.
Why Is This a Big Deal?
Most Indian buyers — especially non-tech users — prefer touching a phone before buying.
By offering demos at home, Lava is adding a personal, trust-building layer to its marketing.
This directly improves:
- Brand confidence
- User trust
- Conversion rates
It also signals Lava is confident that Agni 4 will impress users in-hand.
Price Expectations
While Lava hasn’t revealed the official price yet, industry analysts estimate a range between:
₹19,999 – ₹23,999
If Lava stays in this bracket, the Agni 4 could become one of the most competitive mid-range 5G phones of the year.
Why Agni 4 Matters for Lava
The Agni series represents Lava’s attempt to move beyond basic budget smartphones and enter the mid-premium space. If Agni 4 delivers on performance, cameras and design, it could reshape Lava’s brand perception.
With the Indian government pushing local manufacturing and users showing more confidence in homegrown brands, Agni 4 might become Lava’s milestone moment.
Final Thoughts: Should You Watch the Launch?
Yes, 100%.
If you follow Indian tech or mid-range smartphones, the Lava Agni 4 launch is definitely worth watching.
Between:
- A polished livestream
- A popular tech host
- A unique home-demo program
- Strong hardware expectations
Lava seems ready to deliver its most ambitious smartphone yet.
Whether it lives up to the hype — we will find out on 20 November at 12 PM.