Imagine the age-old story of Ramayana retold not in long dusty books, but through crisp reels, captivating radio drama, and immersive podcasts. That’s exactly what BIG FM has done with its latest initiative, ‘BIG Ramayana’, an ambitious blend of mythology, music, and modern storytelling.
The show premiered on October 20, 2025, accompanied by a specially composed anthem. It re-imagines the epic tale for a new generation that scrolls faster than it reads. Each episode runs in a bite-sized format – short enough to fit between your morning coffee and commute – yet powerful enough to rekindle the essence of one of India’s greatest stories.
Narration duties are handled by Saurabh Raaj Jain, best known for playing Lord Krishna on television. His voice adds warmth, depth, and familiarity to the divine tale, making it both nostalgic and contemporary.
Mythology Meets Modern Tech
What makes ‘BIG Ramayana’ truly stand out is its use of AI-generated visual reels that accompany the episodes. Each story segment is brought to life through digitally created imagery designed to engage younger, social-first audiences who consume content mainly on their phones.
Episodes will air on BIG FM every weekday at 8 AM, with a repeat at 9 PM. For digital listeners, the content is available on Spotify, JioSaavn, Apple Podcasts, Amazon Prime Music, and Gaana, ensuring accessibility across every major platform. The radio network is also pushing a heavy rollout on social channels such as Instagram, YouTube, and Facebook, where audiences can binge mini-episodes in video format.
“Storytelling has always been at the heart of our brand,” said Sunil Kumaran, CEO of BIG FM. “With BIG Ramayana, we’ve married tradition with technology in a way that touches both the heart and the algorithm. It shows how mythological tales can stay relevant in a digital-first era.”
An Experiment in Sound and Sentiment
Each episode captures key moments from the epic – from Ram’s exile to the battles in Lanka – but with a cinematic sound design that mirrors the emotion of a film. Background scores swell as Saurabh’s narration rises; moments of silence punctuate dramatic turns.
The production team reportedly used AI-aided editing tools to fine-tune pacing and transitions, allowing the storytelling to remain tight without losing emotional weight. The series also features celebrity guest capsules, RJ specials, and trivia segments for fans who enjoy behind-the-scenes insights.
“Today’s audience values speed and emotion in equal measure,” explained Atul Razdan, Chief Marketing and Product Officer of BIG FM. “We wanted to give them something that fits their lifestyle – short, visual, meaningful. With BIG Ramayana, we are helping Gen Z rediscover an ancient legend through formats they actually enjoy.”
Blending Culture with Commerce
Beyond its creative appeal, ‘BIG Ramayana’ also signals BIG FM’s strategy to bridge spiritual content with brand integration. With growing interest in devotional and cultural storytelling across digital platforms, the series offers a new kind of advertiser-friendly space – one that carries emotion, familiarity, and mass appeal.
Experts in media marketing believe such projects represent the future of radio. “Audio platforms are no longer just about songs or news,” said one industry insider. “They’re evolving into storytelling hubs where legacy meets innovation. BIG Ramayana sets a benchmark for that evolution.”
For the company, this initiative is not just about retelling Ramayana but about reinventing how stories are shared. The success of this series could pave the way for similar mythological adaptations like Mahabharata or even folk legends told through AI and immersive soundscapes.
Why It Matters
India’s youth are rediscovering roots through new-age media. From podcasts on spirituality to reels explaining scriptures, digital devotion is trending. ‘BIG Ramayana’ arrives at the right time, blending nostalgia with novelty. It reflects a cultural moment where technology isn’t replacing tradition – it’s amplifying it.
As audiences increasingly crave content that feels both familiar and fresh, BIG FM’s experiment could shape the next chapter of digital storytelling. If successful, it might inspire other radio networks to step into this space, creating more room for cultural innovation.
In the end, the idea feels simple yet powerful: take a story as old as civilization, dress it in modern sound and color, and let it speak again – not from temples or classrooms, but from smartphones and car stereos.
The Ramayana has been retold countless times, but this version hums with the rhythm of our times. It doesn’t preach or overwhelm; it invites. And that, perhaps, is its biggest strength.