Apple has officially confirmed its next big event, called the ‘Awe Dropping’ showcase, scheduled for September 9, 2025, at Apple Park in Cupertino. The keynote will begin at 10:00 a.m. PT (10:30 p.m. IST) and will be streamed live for viewers worldwide.
The main attraction is expected to be the iPhone 17 series, which brings upgrades in design, hardware, and performance. Apple is also likely to unveil new versions of the Apple Watch, iPads, AirPods, and fresh software updates powered by artificial intelligence.
iPhone 17 Series: What’s New
According to reports from Apple insiders and trusted sources like MacRumors and 9to5Mac, the iPhone 17 lineup will consist of four models:
- iPhone 17 (standard model)
- iPhone 17 Air – a slimmer replacement for the Plus version
- iPhone 17 Pro
- iPhone 17 Pro Max
Key highlights expected in the iPhone 17 series
- Bigger storage options – Pro models may start at 256GB.
- Refined design – thinner frames, especially on the Air model.
- Performance boost – new chipsets and improved thermal management.
- Camera upgrades – better low-light photography and AI-powered features.
- Battery life improvements – more efficient hardware for longer usage.
- Satellite connectivity – expanding emergency features to more regions.
Other Products Expected at the Event
While the iPhone 17 series will take the spotlight, Apple is likely to introduce updates across its ecosystem:
- Apple Watch Series 11 – expected to include better health sensors and improved performance.
- Apple Watch Ultra 3 – a more rugged and durable version aimed at fitness and adventure enthusiasts.
- AirPods Pro 3 – enhanced noise cancellation and possibly a fresh design.
- Updated iPads – iPad Pro and iPad Air models could get Apple’s newest chips.
- Software Updates – iOS 26, watchOS, and macOS with stronger AI features and smoother cross-device integration.
Pre-Orders and Availability
- Event date: September 9, 2025
- Pre-orders: Expected to open within a few days after the launch.
- Lineup change: The iPhone Plus model is being retired, replaced by the iPhone 17 Air.
- Pro advantage: 256GB will be the new base storage for Pro models, the highest ever.
How to Watch the Event Live
Apple will livestream the September 9 event worldwide. Viewers can watch it on:
- The official Apple website
- The Apple TV app
- Apple’s YouTube channel
The livestream makes it easy for fans around the world to tune in and catch the first look at Apple’s next generation of products.
Final Word
The iPhone 17 series marks another step forward in Apple’s smartphone journey, bringing a mix of design changes, AI-driven software, and improved hardware. With the addition of the new Air model and the removal of the Plus, Apple is clearly reshaping its lineup to meet changing consumer needs.
The September 9 event will not just be about iPhones, though. Expect Apple to show how its ecosystem of devices and software is evolving with AI at the center.